MARKETING STRATEGIES 

ONE PRICE 

One Price tells buyers precisely what price the vendors are asking for their property. This allows both parties to
achieve an acceptable and agreed price. 

 

PRICE RANGE SELLING 

Selling within a price range allows the market to set the price, rather than negotiating down from a set price.

 

AUCTIONS

Auctions bring buyers together in one place at the same time to compete and establish a maximum price for the
property. An auctioneer manages the process by encouraging a sale within the auction time frame and at the
maximum price. This process includes the security of a reserve price and at the end of a successful auction; a signed
sales agreement and 10% deposit are secured.Your property is then SOLD.

 

TENDER / SILENT AUCTION

The tender or ‘silent auction’ involves buyers submitting written tenders by a specified date. The seller vets the
tenders and makes a decision about whether or not to accept any of them. This is an excellent strategy for obtaining
the most competitive price, agreement terms, and obtaining a sale agreement within a timeframe.

 

LISTING YOUR PROPERTY

An exclusive listing for a 90 day period allows for a premium and concentrated sales and marketing program,
expediting the sales process.

 

ADVERTISING AND MARKETING

We use top quality digital technology to create professional marketing materials. We capture and highlight the
essential selling points of each property, producing the most effective sales story for our buyers. Any expenses
towards marketing are agreed upon at the time of listing.

 

NEWSPAPER ADVERTISING

Our properties feature in The Whakatane Beacon Real Estate Weekly. We use the Rotorua Daily Post when neccessary as this covers the greater Rotorua area where many of our buyers come from.

 

OUR LOCATION

The best marketing tool is "location" and our office is located right in the Ohope Village by the cafes and shops where
we have a fantastic road frontage site.

 

SIGN

Our signage is highly distinguishable as we’re the only real estate agency using bright blue, professional signage.
Your property will get noticed! 

 

INTERNET ADVERTISING

OBR is at your fingertips http://www.ohopebeachrealty.com/. We can also be found on www.realestate.co.nz. 

 

OPEN HOMES

We pride ourselves on our well targeted and professionally run open homes. This is a crucial opportunity for buyers to
visualize themselves in the property. Our team are experts at the viewing and follow-up process.

 

BROCHURES

Brochures are both fantastic catalysts for attracting buyers, and effective reminders about a property once it has been
viewed. Our top quality brochures provide the perfect property snapshot.

 

DATABASING

Data and communication are essential to the sales process and our systems are state of the art and professionally
managed on a daily basis.

 

ENQUIRY SYSTEM

Our Sales Team will guide you through the sales process with care and attention to detail. We pride ourselves on a
thorough step by step program of recording interested parties and following up on every opportunity as we work our
way towards a sale on behalf of our clients. 

 

THE TEAM

We are committed to achieving successful results for our clients. We get these results through our dedicated,
experienced and professional Sales Consultants who are all focused on selling your property.